You may also record a 15-second video where you talk, or better yet, demonstrate the tip. You can share tips as overlays on pretty images or as mini infographics.

One type of content that works amazingly well independently of the business and industry are bite-sized tips, clever shortcuts, and productivity hacks. People will love your tips, appreciate your expertise and engage with your posts. You’ll be amazed at what people can find useful, so don’t dismiss something as too easy. Because you have a constant exposure to the same activity, skill, or industry, you’ve accumulated more knowledge than you know. Do not assume that if you do know this hack, everyone else does. Do not overthink it – sometimes the best advice is the simplest. I am sure, as an expert in the field, you know something others might not. To position yourself as an expert in the field, share tips, hacks and shortcuts. What’s a better way to provide value that sharing helpful advice?

People love to follow brands and accounts that they find valuable in some way.

While it may seem like product-based businesses got an easier time promoting themselves on visual-first platforms, by the end of this post, you’ll have no issues with filling up your whole content calendar with exciting ideas.

Service-based businesses seem to have more trouble with leveraging some of the most powerful visual networks, such as Instagram, because they’re lacking ideas on what to post.

Instagram posting services